We are rebranding!

It will be 2 years this August when Bitty Giant Candles opened its online doors on ETSY. Within those years I have learned a lot about candle making, online selling, product design, marketing and keeping up with home decor trends. You can say I was busy. It has not been an easy ride but it has been quite a learning experience.

Since Bitty Giant started, the style and brand has been ever changing. There was a constant flow of questions that went through my head. Who is the target market? What fragrances do they want? Where do they live? Why do they want our candles as opposed to our competitors? How do I start a business? It’s been a constant struggle trying to get the perfect answer to all these questions. It has helped that I decided to go back to school and take classes in marketing to get a better grasp on business concepts and strategic planning.

That being said this Fall 2016 Bitty Giant will be changing the label design of each candle. This new look not only embraces Bitty Giant Candles original design concept, it plays with font that will describe each candle fragrance in a simple modern design. My partner and I are happy with the new wrap-around design. Not only are we happy about the new design of our candles, we are also making things more simple with our fragrance line. We will now have a more curated collection of candle fragrances that will rotate seasonally. Below is a sneak peek of what to expect this fall. We hope you enjoy our candles and thank you for being a fan, follower, and customer of Bitty Giant Candles.